Velto Streetwear Brand

Introduction

Introduction

Introduction

Refreshed their brand with bold visuals and editorial content for web and social.

Refreshed their brand with bold visuals and editorial content for web and social.

Refreshed their brand with bold visuals and editorial content for web and social.

Details

Details

Details

Client :

Velto

The Challenge

The Challenge

The Challenge

Creating a Fashion Brand That Feels Both Underground and Commercially Ready

Creating a Fashion Brand That Feels Both Underground and Commercially Ready

Creating a Fashion Brand That Feels Both Underground and Commercially Ready

Velto wanted to keep its roots in subculture while preparing for a national eCommerce rollout. The brand needed to feel gritty, confident, and expressive — but still deliver a strong, flexible system that could grow across platforms, drops, and campaigns.

Our Solution

Our Solution

Our Solution

Fusing Bold Typography, Gritty Visuals, and Raw Photography to Build a Culture-Driven Identity

Fusing Bold Typography, Gritty Visuals, and Raw Photography to Build a Culture-Driven Identity

Fusing Bold Typography, Gritty Visuals, and Raw Photography to Build a Culture-Driven Identity

We developed a brand identity using industrial-inspired typography, punchy layouts, and a muted but moody color system. Photography was shot on-location — skateparks, alleys, city textures — highlighting the brand's roots in movement and street culture. From logo to lookbook, we ensured every piece felt honest and ownable.